Tuesday, September 29, 2009

SRC List: A powerful marketing tool

As a marketing professional, thriving to jump the ladders and become an expert in my field, it is crucial that I stay informed of new and improved marketing techniques. And one interesting approach I heard about lately is the SRC Lists.

The SRC lists are, as the name implies, lists of targeted and qualified leads, provided to a company, to support its sales effort. As it happens, SRC Lists are supplied to companies specializing in long-term care, annuities, financial planning, reverse mortgage, debt refinance and other financial market niches, as full listings of prospects and potential customers.
Disposing of such targeted marketing leads saves the companies valuable time and money. As a matter of fact, the SRC is so confident about the competence of its lists, it has a 100% money back guarantee during the first 90 days.

As a marketer, I am well aware of the importance of surveys' data generation and data-mining: the bigger your leads, the larger your chances of signing a deal. Ultimately, it is all about knocking at the right door, at the right time.

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