Tuesday, September 29, 2009

SRC List: A powerful marketing tool

As a marketing professional, thriving to jump the ladders and become an expert in my field, it is crucial that I stay informed of new and improved marketing techniques. And one interesting approach I heard about lately is the SRC Lists.

The SRC lists are, as the name implies, lists of targeted and qualified leads, provided to a company, to support its sales effort. As it happens, SRC Lists are supplied to companies specializing in long-term care, annuities, financial planning, reverse mortgage, debt refinance and other financial market niches, as full listings of prospects and potential customers.
Disposing of such targeted marketing leads saves the companies valuable time and money. As a matter of fact, the SRC is so confident about the competence of its lists, it has a 100% money back guarantee during the first 90 days.

As a marketer, I am well aware of the importance of surveys' data generation and data-mining: the bigger your leads, the larger your chances of signing a deal. Ultimately, it is all about knocking at the right door, at the right time.

Saturday, September 12, 2009

Amos Tamam: Road to Progress

You might recall an older post I had written about Amos Tamam, the man who revolutionized New York City and Philadelphia taxi payment by introducing Verifone Transportation Systems.

Not only did Amos Tamam's credit card taxi meter make it possible for taxi users to pay with credit and debit cards but it also saved them, along the taxi drivers, the hassle and aggravation of handling cash in streets as busy as those of New York City.

Well, as it happens, Amos Tamam now disposes of a Web-site, which is filled with useful and practical resources and information about Amos, his beginnings, struggles and achievements.

Nowadays, Amos is exploring the possibility of expanding nationally and introducing his innovative system in other metropolitan cities around the country.

For when a credit card taxi meter in Boston? Hopefully soon!